We pick stubborn problems in big industries and ship the software that solves them. Mealar reimagines the menu. Jobbki rewires hiring. Both already live, both growing.
Each product targets a stubborn industry problem and ships the most direct solution to it. We don't decorate — we replace.
Guests scan a QR code and see each dish rotated, lit and scaled to plate size on their own table in AR. Higher confidence at order time, fewer returns, bigger tickets — without retraining the kitchen.
Jobbki tailors a winning CV to each role and runs candidates through unlimited mock interviews with feedback on clarity, pace and detail. Built to compete in Nordic and Turkish job markets — fluent in two languages.
Kalirox exists to build software that changes how an industry operates — not features that decorate the existing one.
Hospitality. Hiring. Categories where the workflow has been broken for decades and incumbents keep adding lipstick to it.
We don't bolt onto legacy software — we build the version that should have existed. Mealar replaces the printed menu. Jobbki replaces the application form.
Engineers sit with restaurants in Istanbul and recruiters in Oslo. We design with the people who'll live with the product.
Every product launches in two languages. Mealar adds full RTL Arabic. We don't treat localisation as a project tax.
Mealar uses computer vision to map any plate from a single photo. Jobbki uses LLMs to coach the interview, not write the cover letter.
Norwegian engineering rigour, Turkish operational speed, Saudi launch ambition. We export software that works in our home market first.
We move into the industry — kitchens, recruiter desks — until we know the friction by feel.
We pick the one workflow worth replacing. Everything else is parked or thrown away.
Live in production with paying customers from day one. We rebuild fast on signal, not opinion.
Once unit economics are clean, we open new markets. Localisation is built in, not bolted on.
We partner with operators and investors on the next category. If you have an industry you can't stop thinking about, write to us — we read everything that lands here.